4 Instagram Content Strategies That Every Brand Should Know 

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Instagram is the trending platform, with 2 billion people scrolling through the app every month by spending an average of half an hour every day. According to recent stats, 90% of users follow business profiles on Instagram, which makes it an excellent platform for businesses to increase their brand visibility and drive traffic to their business. 

Brands must follow the popular Instagram trends to have a great content marketing strategy on Instagram. All you need to do is share a different type of high-quality and valuable content to improve your brand reach. In this post, you will learn how to create content to boost your brand reach and conversions on Instagram.

#1: Know Your Audience

If you are an existing brand on Instagram, you could probably know your customers. But for beginners, it is necessary to do research in finding the target audiences. Always keep your potential audience in mind when developing your Instagram content strategy. As a brand, check your audience profile and find out their interest and users they follow. It helps to understand your target audience and create content according to them. 

Also, ask the following questions to yourself?

  • What does the regular day life of audiences look like?
  • What do they do during their free time? 
  • What brands do they love?

Finding solutions for the above queries will help you decide the content to create and think of the possible posts outside your regular brand shots. 

#2: Share Instagram Reels

Recently Instagram launched a new feature called Instagram reels, which allows users to share up to 15 to 30-second videos to showcase your creativity. Creating entertaining reels will help increase your content visibility and make more people look at your business profile. 

Sometimes Instagram reels videos may not get enough engagement and result in getting only a few views. To avoid this, search for the best buy Instagram reels video views services to enhance your brand popularity. Boosting your Instagram reels views will not only improve your reach but increase your followers as well. 

#3: Tag Products To Make Shoppable Posts

Tagging your products on your Instagram content allows your target audience to shop directly from the post. Your audience doesn’t have to access your website to purchase products. Instead, they can shop from your Instagram posts. So, it becomes a great content strategy for the brand to improve its business reach among a wider audience. Follow the below steps to do it more easier:

To tag products, your Instagram account must be approved for shopping. 

  • Go to your account and click shopping to continue.
  • Choose a product catalogue that connects your profile.
  • Select a photo and add captions. 
  • Then, click the products you want to tag. On Instagram, you can tag up to five products per post. 

These are the steps to set up Instagram for shopping.

Share high-quality tagged posts and boost your audience to shop products directly through Instagram. Product tagging seems to be the perfect content strategy for brands to increase its business presence and ROI. 

#4: Partner With Influencers

Including influencer marketing in your content strategy is a powerful way to grow your followers and brand popularity on the platform. Partnering with the right influencers can potentially expand your brand reach among a wider audience. Additionally, choose influencers from your industry to reach your target audience on the platform. 

Instagram takeovers can be successful if your target audience overlaps with the audience of the influencers you select to partner with. Instagram live and stories feature host these takeovers. If needed, you can save all those stories of influencers on Instagram highlights that help your new followers to view them anytime. 

Wrapping Up

Content planning on Instagram is the best way to boost your business reach and engagement on the platform. Creating a content calendar is essential because it is the route to guide your path to reach success on Instagram. In addition, a content calendar identifies content gaps and builds consistency. 

To improve your brand awareness, you must post different content types to engage your audience. Moreover, leverage Instagram features to measure the success of your business account to maximise opportunities. Follow the four strategies effectively to take your brand’s success to the next level.  

Instagram Hashtags For Business: The Completed Guide

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With 2 billion monthly active users, Instagram is the perfect marketing platform for entrepreneurs and eCommerce businesses. Instagram helps to promote your products, attract a new audience, and directly communicate with your potential audiences. Whether you are using Instagram for personal or professional purposes, you must take advantage of one essential feature: “Instagram Hashtags.” It is the best tactic to grow both your Instagram reach and authority. 

Today we’re going to show how Instagram hashtags works and get into the steps to follow to boost your Instagram following and engagement. 

Let’s get started!

What Are Instagram Hashtags?

The Instagram hashtag is providing a word relevant to your content by including a hash symbol(#) before. Use it in the Instagram post description or comments section to gain the attention of your target audiences who search for the related content. The main purpose of using hashtags is to help Instagram categorize and organize content and provide the right content to the users searching for it. 

Why Should I Use Instagram Hashtags?

Hashtags are the perfect way to connect with your target audience and promote your products or services on Instagram. The hashtags boost your brand awareness and help to start an engaging conversation. Additionally, hashtags are an excellent way to start with trends and breaking news. Here are a few reasons you should use hashtags in your Instagram marketing strategy. 

To Gain More Likes

Many Instagram users are interested in a particular field, brand, or business and are most likely to search for related hashtags. Instagram offers enormous opportunities for businesses to promote their brands with IG features like stories, reels, and IGTV. 

Since Instagram TV is a long-form video feature, promoting your brand in this section will increase your business reach and boost conversions and engagement. Getting popularity on IGTV not only depends on the engagement of the current post but also on your previous post. So, it is great to buy likes for IGTV videos to bring more new viewers to watch all your IGTV videos organically. With this, you can keep increasing your IGTV likes, user engagement and promote your brands quickly to get high interaction rates. 

To Increase Followers

Using the right hashtags is a great way to get more followers on Instagram. Hashtags have the power to extend your reach and allow more new people to discover your content on Instagram. Posting relevant Instagram content will most likely increase followers on your account. 

It is an excellent opportunity for small businesses and eCommerce entrepreneurs to promote their products or services to users who are already engaged. 

To Boost Sales

Instagram hashtags grow your social media following with an increase in your business sales and improve ROI. Use the Instagram hashtags strategy to find the best hashtags in your niche. Creating valuable content with top hashtags is the best way to grab new user attention and boost your Instagram sales. 

For instance, if you use specific hashtags like #gymfasfion when promoting gym products, you’re likely to grab the attention of potential users looking to buy products related to the gym.  

Tips To Find Best Instagram Hashtags

When using Instagram for your business, it is essential to take some time to find the best hashtags, especially those hashtags that are relevant to your brand and business. 

#1: Find Your Audience

Adding random hashtags in your Instagram post probably won’t bring you more success. Instead, look for what your audience is interested in and find on what they are searching for. Add hashtags, including keywords your audience is looking for, which will instantly improve your chances of being found on Instagram.

#2. Research, Your Competitor

Look at what Instagram hashtags your competitor is using to get an idea of which hashtags have the potential to increase engagement. Once you find the best hashtags for your niche, create compelling content with the right hashtags to boost your business reach and attract many audiences. 

#3. Find Instagram Influencers

Instagram influencers are people who perform exceptionally well on all social media platforms. They typically have thousands of real followers and resonate with their audience, including the hashtags they choose. Look at the top influencers related to your brands and use relevant hashtags to boost reach and engagement for your business. 

Final Thoughts

Once discovering the best hashtags for your business, use them on each post to grab new user attention and improve engagement. Additionally, it is essential to measure the impact of your Instagram hashtags. I hope this article will help you to build a successful business strategy for Instagram and extend your brand reach.

How To Setup Fabulous Google Analytics dashboard For your business Website

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Google Analytics is a powerful tool that provides lots of information about your web page and visitors. More Than 56% of website owners or digital marketers use google analytics in their SEO strategies. The tool allows you to access information regarding your target audience. 

Few pieces of information you can get from Google analytics:

  • Individual page traffic
  • Demographic information of visitors
  • Overall traffic on your website
  • The number of traffic came from the backlinks site
  • Amount of converted leads
  • Mobile and desktop traffic

Let’s see the steps for setting google analytics dashboard to grow your business.

1. Setup Google Tag Manager  

Google tag manager is a completely free tag system for Google. The working principle of Google tag manager: it gathers all the data on your website and exports it to all platforms such as Google Analytics and Facebook analytics. You can easily add tags to your Google analytics code instead of writing manual code on the back end. It saves your time and reduces your burden for writing code. 

If you add a new tag to your tag manager, you could track the number of people clicking on the downloadable link. You need to create an account on tag manager to perform this activity. Enter your account name and set up a container to store the rules, tags, and macros of your website. Name your container and select the content type(Web, iOS, Android, or AMP). Once it is done, click create, read terms of service, and agree to those terms. It provides you with the container’s installation code snippet. You could paste this code into your website backend to manage your tags. If you are using a WordPress website, you could easily paste this code into your WordPress theme. 

2. Setup Google Analytics

Like Google tag manager, you need to create a Google Analytics account on the GA page. Using google analytics, you can pick the perfect link building agency to optimize your website SEO. For creating an account, enter your website name and website URL. Select your website category and the time zone when you want the report. Once you complete all those steps, agree to the terms and service to get your tracking ID. The tracking ID is like a string of numbers that incise Google analytics to send analytics data to you. This is unique to your website and your data. 

3. Setup Analytics Tag

Now, you need to set up unique Google Analytics tracking tags for your web page. Go to the dashboard and click the Add a new tag button to create a new tag. You will redirect to the page to create your website analytics tag. You need to set two areas of your Google analytics tag: configuration and triggering. 

Configuration: Place to collect data by the tag

Triggering: Type of data 

Go to analytics settings and choose the new variable from the menu list. You will direct to a new page where you need to enter your tracking ID. It can send your web page data directly from Google analytics to the destination. 

4. Setup Google Analytics Goals

You need to create a set of goals on your google analytics dashboard to indicate Google about your website success. Click the admin button, you will be taken to another window to find the goals button. You will see different goal templates on the dashboard. Choose the type of goal you want. They include:

  • Duration: Users spend a specific amount of time on your site
  • Destination: User to reach a target page
  • Event: Get users to click on a link or play a video
  • Pages per session: Users go to a specific amount of pages

After completing these steps, save the goal, and Google Analytics will start tracking these specific goals. 

5. Add Link To Google Search Console

Google Search console is familiar for all marketers and website owners to gain valuable search metrics and data. You can access Google analytics to,

  • Check your websites crawling rate
  • Identify the internal links and external links on your website
  • When Google analyses your website
  • Check your keyword rankings in search engine results

Conclusion

Google Analytics is a must for all digital marketers and website owners to track their website performance. Using the Google Analytics dashboard, you will be able to find ROI and learn more about your target audience. 

How To Get Verified On TikTok In 4 Simple Ways

TikTok is available in 75 languages, has 1 billion active users, and is a fun-based social media platform that allows users to create, watch and share videos. The short form of videos, up to 60 seconds, is the main reason for attracting the most Z-generations users. Like other popular social media platforms, you can follow celebrities, watch videos, dance challenges, and so on. 

The users’ data privacy and security are more concerned on this platform, so getting verified on TikTok boosts your profile engagement. A verified account protects the users from being copied, imitated, and bullied by other users, so read the full article to get complete instructions about How to get verified on TikTok and its eligibility. 

What Does Get Verify On TikTok Mean?

The blue tick mark on your TikTok profile page indicates your account is verified. The TikTok team reserved this feature for famous TikTokers, celebrities, and popular brands because most users try to imitate their accounts.

Why Get Verified On TikTok?

The TikTok Algorithm prioritizes the contents from verified TikTok accounts making your videos get more exposure. Users get many benefits from a verified account, and some of the benefits are:

Authenticity

If you are a celebrity or a famous person, obtain verification to prevent impersonation from taking care of the situation quickly. Too many bots access the accounts for circulating fake information. It is not an easy process to get verified on TikTok, so the blue tick on your profile indicates you are a natural person to the audience and increases your post authenticity to your followers. 

Exposure

A verified badge is a status symbol that makes you a part of an elite group and an influential person. The research stated that the TikTok algorithm frequently promotes the verified account contents on the Fyi page, so it helps your content get more audience and induces your post engagement. 

Trustworthiness

The blue batch indicates the trustworthiness and authenticity of the creator and their contents which helps to attain maximum followers and is free from spammers. Celebrities also prefer to reply to verified accounts’ comments and form a partnership with other verified brands’ accounts because it symbolizes you are worth following. 

Top Four Tricks To Get Verified On TikTok

Find A Niche And Keep Posting

Utilize the TikTok analytics feature to analyze your video and profile and find your best work and target audience. Posting innovative content often gives more likes and enhances your profile authority which is the best way to get more brand exposure. Researchers stated participating in trending challenges with popular hashtags delivers your brand to a broader audience. TikTok is a fun-based platform, so using sound effects in your content is an attractive way to get more attention. 

Make Viral Content

Most of the verified accounts have at least one viral video before getting verified on TikTok. Getting on the Foryou page boosts your post reach and makes your video more viral on TikTok. If your account has higher activity and maximum user engagement, it helps to get your account verified soon. Likes and views are the essential factors to getting viral on TikTok. So, you need to gain likes for TikTok videos to boost your reach among millions of thousands of target audiences. More likes in your video show the video quality, so you need to get likes to get verified on the TikTok process. 

Get Featured In The Media

Feature in the newspaper or popular news page has an incredible impact on your profile reach and is a great way to get verified on TikTok. 

Use catchy subject lines and unique content because those looking for content use your video in a newspaper, radio, or youtube pages because a single video can make you viral overnight. 

Become Verified On Another Social Media Platform

Users can apply verification on other social media platforms like Facebook, Twitter, and Instagram. This method is slightly more accessible compared with the TikTok verified account process. Check out the platforms fixes specific requirements for account verification.

Summary

Getting verified on TikTok allows your content to appear on the For you page. You need to maintain the above criteria to get verified on TikTok, so follow the TikTok guidelines and show authenticity in your every video. Focusing on creating innovative and viral content makes you successful on the TikTok app.  

5 Tips to Create Engaging Stories On Instagram

Instagram stories have emerged as one of the most engaging features on the app. Its popularity has increased to such an extent that it is now the second most downloaded app on the Google Play Store after Facebook. Instagram stories allow people to share moments of their day quickly and easily with their followers. More than 500 million users post Instagram stories so the engagement rate is high. 

Stories are a perfect place where you can promote your business by posting videos on the making of the product, how your product works etc. It is quite easy to post a story. However, it is not that simple to boost your Instagram story views. Let’s learn how to boost your Instagram stories through some effective ways.

Take a break

Stop posting your stories on Instagram for a few days or weeks and analyze different strategies to boost your Instagram story. The Instagram algorithm is set up in a way that if you are not posting stories for a few days, they push up your story views by sending notifications to your followers to come back on Instagram.

Stick to a Routine

Post stories regularly to stay connected with your audiences, and get more engagement. Follow the guidelines below for daily story ideas,

Story ideas for morning

  • Share what you are going to do today
  • Share the place you travel to
  • Share what you’re going to have for breakfast.

Story ideas for noon

  • Share about your work done today
  • Share what you have for lunch
  • Share any random videos or posts.

Story ideas for night

  • Share how the day went
  • Share greetings while going to sleep.

These are some useful story routines that help to gain more story views.

Encourage Engagement

Engage with your followers by interacting with them and replying to their messages.

This will maintain a good relationship with your audience. Conduct Q&A and poll stories to know more about your followers’ tastes and preferences. In this way, you can gain more views for your stories. The number of views on Instagram stories plays an important role in your stories becoming viral but you need to consider several factors to gain views. It is quite a long process and it may slow down your next steps in the business. You can overcome these problems when you buy views on Instagram story that could help you get more reach and user engagement for your stories in a shorter period.

Post Adequate Number Of Stories Per Day

Posting more than 15 stories in a day may gain less attention from the audience and receive fewer views. While posting stories, you need to consider some of the factors like the quality of photos, videos, factual content, and user preferences, and find the best time to post. To get a good amount of views and reach the audience, you need to post 10-15 stories in a day.

Ensure Quality

Instagram offers various story features like a boomerang, funny filters, stickers, and a wide range of fonts. In recent times people have shown more attention to creating stories. Use various story features to make your story creative, more trending, and rich in quality. Instagram allows you to share your stories by tagging your friends, which will help you reach more new audiences.

Conclusion

Instagram stories are quick, handy, and helpful in getting more views and reach. Post creative stories to grab the audience’s attention. Follow the above valuable stories tips to make your stories more creative to stand out from competitors, and attain your goal in a shorter period.