More than million people using TikTok every month. Consequently, businesses keen on attracting a wider audience should consider TikTok as a viable option. TikTok differs from other channels because users’ viewing habits and algorithmic decisions determine what they see, rather than the social networks or brands they follow. It’s more of an entertainment hub than a social network. There is a lot to take in, but the upside is that this presents a unique opportunity for brands to connect with consumers in a meaningful way by creating engaging content that performs exceptionally well. Dash Hudson has outlined the fundamentals of signing up for TikTok and making content to assist you in getting started on the path to building a successful account.
A Step-by-Step Guide to Creating Your Own TikTok Account
The first step is to get the app on your device. Even though you can use the web-based TikTok client for browsing, you’ll be doing all of your filming and editing on the mobile app.
Click the profile icon in the lower right corner of the app’s main screen.
Find out what TikTok can do for your company
As soon as you have an account set up, all you have to do is fill out your profile information and start thinking about what you want to do for your first TikTok.
TikTok: How to Get Views
The key to virality on TikTok is catering to the ever-evolving tastes of the app’s user base. To discover your brand’s sweet spot, you must first experiment. There is no foolproof method for becoming popular on TikTok, but there are some overarching ideas to keep in mind as you create your first video and plan out your TikTok marketing strategy.
Layout
A TikTok is a short, entertaining video that packs a lot of information into a concise package. While the channel now allows videos up to 10 minutes in length, most viral videos are under a minute long. One best practise to adhere to if you want people to watch your whole video is to keep the content to a minimum length. Using TikTok analytics, you can track user interaction with your videos.
TikTok Symbols: Sound Effects
The automatic play of videos with sound is one of the first things you’ll notice when browsing TikTok. TikTok is centred around sound, and both brands and users are constantly putting their own unique spin on popular sounds to stand out. You can find out more about the value of TikTok Sounds to your strategy by reading the blog post we wrote on the subject.
TikTok Faves
The best way to increase your views is to take advantage of TikTok trends and create content you know viewers are looking for, as users find your content by scrolling through their feeds and tapping on hashtags that interest them.
Try It Out
What will become popular next is anyone’s guess. If your company keeps up with the platform’s newest sounds, trends, and features, it will be well-positioned to be a part of the next big thing in the entertainment industry. Keeping an eye on which videos of yours are going viral on TikTok at any given time will give you an idea of what you should be doing as many brands see older content get picked up by the algorithm months after it has been posted.
TikTok: The Basics of Gaining Fans
TikTok’s algorithm will help you reach an audience regardless of how many people already follow your brand, so long as you create engaging videos. Earning followers is also helpful, so we’ve laid out the strategies your brand should employ to begin building a dedicated following on TikTok.
Consistency
There is a lot of rapid change on TikTok. Users can quickly move on to the next video, so it’s crucial that your brand is present frequently in users’ feeds. Knowing when your target audience is most active on TikTok is also crucial for maximising brand engagement.
Providing Entertainment
Even if a company is known more for its products elsewhere, the most popular brands on TikTok focus on their audience. TikTok users have an easier time connecting with others, especially when sharing humorous or personal content. Many companies believe that having a consistent group of spokespeople speaks volumes about their brand and encourages repeat business.
Worths of Brands
With the same amount of engaging content being delivered to users regardless of how many accounts they follow, brand account following is less important on these services than it is on more traditional social media sites. The key to getting users to follow you is providing them with compelling reasons to do so, such as demonstrating your brand’s values.
How to Increase Your TikTok Views
If your account is still not performing after implementing the aforementioned strategies, it may be time to up your game. You need to be creative and view your content from a unique perspective if you want to accomplish this.
Pay Attention to Who You’re Talking To
Even though it may seem obvious, it’s easy to lose sight of your audience when you’re trying to incorporate the newest trends and sounds into your content.
Do Some Keyword Searching
You can further optimise your content with the help of keywords in the captions. Even though it may sound complicated, this is actually quite simple. You can naturally incorporate these keywords into your caption by doing some light competitive research on the types of content you plan to create, taking note of the specific keywords they are using to describe their post.
Work Together with Key Opinion Leaders
It’s common knowledge that influential people are a powerful asset for any marketing campaign. Not only do influencers put a new spin on your brand, but they also bring their own loyal following with them. It’s a sure bet that if you try your hand at TikTok influencer marketing, your view count will increase.
Obtain Exposure on the FYP
It’s true that easier words are used than acted upon here. The For You Page, however, is appealing because it does not necessitate a large number of followers, particularly noteworthy content, or even a well-timed posting schedule. Your videos’ chances of appearing on the FYP and receiving more views will increase if you actively participate in the content that the TikTok algorithm values most: trending content that makes use of relevant hashtags, sounds, and trends.
Promote Your Channels Cross-Channel
Sharing your TikTok with your other social media followings is a great way to increase your viewership. Get your dedicated following over to your TikTok account by posting updates to your stories and feeds. Producing content specifically for TikTok that differs from what your followers are used to seeing on your other channels is a great way to grab their attention. Your audience may be intrigued enough by the distinctive nature of this cross-platform content to check out your TikTok channel and, who knows, maybe even follow you.