As part of your larger marketing objectives, you should prioritise developing a social media marketing strategy. Promoting your company’s brand and encouraging positive consumer interactions using social media can help you achieve several worthwhile business goals.
Boston Beer Company’s Digital and Social Media Supervisor Megan Baker gave a presentation on developing a social media advertising plan. She elaborated on why maintaining your brand requires more than just a social media presence and the importance of having a website.
A Website and Why You Need One
Having a website is essential for SEO, or search engine optimisation. This implies that your website will show up in search results for your product or brand name when people type such terms into Google. While having a social media presence is essential, social media marketing is more than just that. Customers are more likely to do business with you if they know where to locate you online, and that’s why having a website is so important.
When people search for your product or brand on Google, you want them to find a credible and attractive website. People often turn to search engines like Google to discover more about a company or its products; having a professional website can help establish trust in the eyes of potential customers. If your brand comes up in the search results when someone looks for products similar to yours, that’s wonderful for exposure.
How Can You Improve Your Website?
Make sure the following are included in some capacity on your website:
Share your background and experiences with us. It’s interesting to hear about the thought process behind starting a firm and the lessons learned by the entrepreneur. They want to know the reasoning behind the brand’s existence and the items it offers, as well as the goals and objectives behind the brand’s approach to customer service. Then please enlighten us on the merits of your product and brand. Exactly what makes you and your product the best option?
Why is your product so great, exactly? In what shapes, sizes, colours, and flavours are the products offered? Is there any evidence that your product is healthy? Explain everything in detail.
Prompts For Action
Which of your establishments would you like me to visit? Can I buy this item from your shop or online? Where can I find your product if it is sold in supermarkets, malls or specialty shops? Specify where and how customers can purchase your wares.
Handles For Social Media
Give people a way to access your channels by providing links to them. When possible, include social networking content flows directly into the website. Because you’re making it anyhow, you might as well utilise it!
The Reason Behind Using Every Social Network
Facebook’s primary function is to connect people so they can share news and photos with one another, discover new content, and keep tabs on the companies they care about. As a business owner, your goal should be to employ unique content to make your brand more easily discoverable, popular, and engaging among consumers.
Instagram is a photo sharing app where people may find creative inspiration from their favourite companies and influential people. You can utilise Instagram as a customer service and marketing tool by connecting with your target demographic.
Many people use Twitter as a place to keep up with current events, both globally and in their own communities. Twitter is a great platform for establishing thought leadership and increasing brand awareness. Twitter is also often utilised as a channel for communicating with customers.
When Should You Update Your Social Media Accounts?
Facebook: twice weekly (maybe more). Facebook should publish at a slower rate to ensure the quality of each post. A clear call to action is essential in your posts.
Three-five times a week is a good Instagram schedule. Instagram can offer more spontaneous content, such as images from behind the scenes at your business, but most Facebook content can be repurposed for Instagram.
Tweet between five and 10 times per week; this does not include replies. Instagram posts can easily be adapted for use on Twitter. On Twitter, you have the option of posting either completely original material or sharing articles and blog posts that you feel would be of interest to your followers. Other people’s tweets can be “retweeted” as well.
If the thought of producing so much content fills you with dread, try bolstering your social media content strategy with user-generated material.
The Building Blocks of a Successful Instagram Post
The following Instagram post by Samuel Adams exemplifies all the features that make a post successful.
All artistic components must be of the highest standard. Use crisp, high-quality photos or videos that convey your message clearly and concisely. Keep the copy as brief and conversational as feasible. Use no more than 140 characters (not including hashtags). In the caption, use two or three hashtags. Please use the comments section to suggest other hashtags. Be seen in location feeds by tagging your current location.
You should now have a clear understanding of why and how to use the three most popular social media sites for marketing purposes: Facebook, Twitter, and Instagram. Making use of a content calendar streamlines the process of coming up with ideas and producing content in bulk, ensuring that your audience is constantly being fed new material. You should invest a small sum in advertisements if you want your social media marketing efforts to reach their full potential and reach their target consumers.