Google Analytics is a powerful tool that provides lots of information about your web page and visitors. More Than 56% of website owners or digital marketers use google analytics in their SEO strategies. The tool allows you to access information regarding your target audience.
Few pieces of information you can get from Google analytics:
- Individual page traffic
- Demographic information of visitors
- Overall traffic on your website
- The number of traffic came from the backlinks site
- Amount of converted leads
- Mobile and desktop traffic
Let’s see the steps for setting google analytics dashboard to grow your business.
1. Setup Google Tag Manager
Google tag manager is a completely free tag system for Google. The working principle of Google tag manager: it gathers all the data on your website and exports it to all platforms such as Google Analytics and Facebook analytics. You can easily add tags to your Google analytics code instead of writing manual code on the back end. It saves your time and reduces your burden for writing code.
If you add a new tag to your tag manager, you could track the number of people clicking on the downloadable link. You need to create an account on tag manager to perform this activity. Enter your account name and set up a container to store the rules, tags, and macros of your website. Name your container and select the content type(Web, iOS, Android, or AMP). Once it is done, click create, read terms of service, and agree to those terms. It provides you with the container’s installation code snippet. You could paste this code into your website backend to manage your tags. If you are using a WordPress website, you could easily paste this code into your WordPress theme.
2. Setup Google Analytics
Like Google tag manager, you need to create a Google Analytics account on the GA page. Using google analytics, you can pick the perfect link building agency to optimize your website SEO. For creating an account, enter your website name and website URL. Select your website category and the time zone when you want the report. Once you complete all those steps, agree to the terms and service to get your tracking ID. The tracking ID is like a string of numbers that incise Google analytics to send analytics data to you. This is unique to your website and your data.
3. Setup Analytics Tag
Now, you need to set up unique Google Analytics tracking tags for your web page. Go to the dashboard and click the Add a new tag button to create a new tag. You will redirect to the page to create your website analytics tag. You need to set two areas of your Google analytics tag: configuration and triggering.
Configuration: Place to collect data by the tag
Triggering: Type of data
Go to analytics settings and choose the new variable from the menu list. You will direct to a new page where you need to enter your tracking ID. It can send your web page data directly from Google analytics to the destination.
4. Setup Google Analytics Goals
You need to create a set of goals on your google analytics dashboard to indicate Google about your website success. Click the admin button, you will be taken to another window to find the goals button. You will see different goal templates on the dashboard. Choose the type of goal you want. They include:
- Duration: Users spend a specific amount of time on your site
- Destination: User to reach a target page
- Event: Get users to click on a link or play a video
- Pages per session: Users go to a specific amount of pages
After completing these steps, save the goal, and Google Analytics will start tracking these specific goals.
5. Add Link To Google Search Console
Google Search console is familiar for all marketers and website owners to gain valuable search metrics and data. You can access Google analytics to,
- Check your websites crawling rate
- Identify the internal links and external links on your website
- When Google analyses your website
- Check your keyword rankings in search engine results
Google Analytics is a must for all digital marketers and website owners to track their website performance. Using the Google Analytics dashboard, you will be able to find ROI and learn more about your target audience.