Is your company represented on Instagram? If this is a question you’ve been asked before and you felt awkward answering, consider this your cheat sheet. If you want your business or brand to succeed, you need to be active on social media.
Why? Since most individuals nowadays never leave the house without their phones, even to use the loo, your company will have constant exposure to new clients.
You may use Instagram to increase your company’s visibility, your audience’s interest in your website, and your sales of items and services. More than one billion people use Instagram every day, and over 500 million people use IG Stories every day.
The sheer volume of Instagram users should be enough to convince any company owner to take the platform seriously. Instagram and other forms of social media are often avoided by corporations. This is a very frequent yet nonetheless serious error for brands.
In reality, keeping up with your company’s social media accounts is its own full-time job. And you probably have a full plate as it is with running your company. But it’s well worth your time to use Instagram to expand your company’s reach and your brand’s fan base.
Sixty-five percent of Instagram users are older than 34. Instagram users span a wide range of ages. There are still over 28 million potential customers to connect with on Instagram, even if your core demographic is senior citizens.
Put the numbers aside and let’s get to the meat of the matter. Here is a list of Instagram-centric strategies for expanding your customer base and online visibility. I said, “Shall we?”
Provide value to establish credibility and loyalty
Building trust and loyalty among your followers is essential to expanding your business’s reach on Instagram or any other social media platform. The most effective strategy for doing so is to provide useful information. Just what does the word “valuable” refer to?
Content that solves a problem, motivates or inspires its readers, or tells a compelling tale is valuable. This is crucial if you want to increase sales and customer retention through Instagram promotions of your company, goods, or services. The old sales tactics no longer work, therefore you’ll need to find new ones.
Say, for example, you have a thriving plumbing company that serves many different locations within the same state. Since there is likely substantial rivalry, you have resolved to channel all of your marketing efforts towards Instagram alone. You’ve been posting a lot of promotional content that emphasises the services you offer and the locations where you do business.
Create a two-way street when the engagement has ended
Using Instagram to expand your company’s or brand’s customer base requires putting the “social” back into social media. It may seem simple, yet many companies see social media sites like Instagram as little more than a public notice board.
About seven people commented on the aforementioned Instagram post, but the author only responded to two of them. No response at all would be preferable to even a thumbs up or cheerful face.
Interacting with other Instagram users is crucial if you want to increase your following and customer base. You want your customers to have faith that there is a legitimate company and a human being on the other end of their smartphone. Your number of followers will increase rapidly if you provide thoughtful responses to each and every remark you get.
Respond to comments you get in kind. While building your business on Instagram may take some time, the benefits are well worth the effort.
Make use of the impact of visual content
The Instagram business war isn’t won just by providing useful content and interacting with your followers. The nature of the material you publish on IG is also crucial to your success there. Which content format is most effective? Video! Instagram users overwhelmingly like video content.
There is no way this is a coincidence. Instagram users upload 80 percent more video content per year. This is not a very surprising number. More than five million videos were posted to IG in its first twenty-four hours.
The sort of material you should be sharing on your Instagram feed to promote your brand is made abundantly obvious by this. Since you can have a video transcribed into a blog post, utilise the video for YouTube, and take video snippets and transcribed information to use on other social media platforms, videos may also be used as wonderful pillar content pieces.
Increase brand recognition by utilising influencer marketing
Influencer marketing has quickly surpassed any other method for expanding one’s Instagram presence and customer base. Businesses may increase their brand recognition, website traffic, and product sales with the aid of influencer marketing since they have access to hundreds of thousands of already followers.
Using influencers to boost brand awareness online is also highly profitable. Because of their high return on investment, over half of all marketing dollars are spent on influencer marketing. In 2019, more than 60% of marketers boosted spending on influencer campaigns.
However, not all leaders carry the same weight. Spending $200,000 on a mega-influencer might not be the smartest investment if you’re trying to expand your business on Instagram.
Using Instagram to Expand Your Business
Building a following on Instagram, or any other social media platform, is challenging. That’s why a lot of companies hire experts to handle their social media accounts. The Scalefluence brand influencer platform may assist you in developing an effective influencer network.