With 2 billion monthly active users, Instagram is the perfect marketing platform for entrepreneurs and eCommerce businesses. Instagram helps to promote your products, attract a new audience, and directly communicate with your potential audiences. Whether you are using Instagram for personal or professional purposes, you must take advantage of one essential feature: “Instagram Hashtags.” It is the best tactic to grow both your Instagram reach and authority.
Today we’re going to show how Instagram hashtags works and get into the steps to follow to boost your Instagram following and engagement.
Let’s get started!
What Are Instagram Hashtags?
The Instagram hashtag is providing a word relevant to your content by including a hash symbol(#) before. Use it in the Instagram post description or comments section to gain the attention of your target audiences who search for the related content. The main purpose of using hashtags is to help Instagram categorize and organize content and provide the right content to the users searching for it.
Why Should I Use Instagram Hashtags?
Hashtags are the perfect way to connect with your target audience and promote your products or services on Instagram. The hashtags boost your brand awareness and help to start an engaging conversation. Additionally, hashtags are an excellent way to start with trends and breaking news. Here are a few reasons you should use hashtags in your Instagram marketing strategy.
To Gain More Likes
Many Instagram users are interested in a particular field, brand, or business and are most likely to search for related hashtags. Instagram offers enormous opportunities for businesses to promote their brands with IG features like stories, reels, and IGTV.
Since Instagram TV is a long-form video feature, promoting your brand in this section will increase your business reach and boost conversions and engagement. Getting popularity on IGTV not only depends on the engagement of the current post but also on your previous post. So, it is great to buy likes for IGTV videos to bring more new viewers to watch all your IGTV videos organically. With this, you can keep increasing your IGTV likes, user engagement and promote your brands quickly to get high interaction rates.
To Increase Followers
Using the right hashtags is a great way to get more followers on Instagram. Hashtags have the power to extend your reach and allow more new people to discover your content on Instagram. Posting relevant Instagram content will most likely increase followers on your account.
It is an excellent opportunity for small businesses and eCommerce entrepreneurs to promote their products or services to users who are already engaged.
To Boost Sales
Instagram hashtags grow your social media following with an increase in your business sales and improve ROI. Use the Instagram hashtags strategy to find the best hashtags in your niche. Creating valuable content with top hashtags is the best way to grab new user attention and boost your Instagram sales.
For instance, if you use specific hashtags like #gymfasfion when promoting gym products, you’re likely to grab the attention of potential users looking to buy products related to the gym.
Tips To Find Best Instagram Hashtags
When using Instagram for your business, it is essential to take some time to find the best hashtags, especially those hashtags that are relevant to your brand and business.
#1: Find Your Audience
Adding random hashtags in your Instagram post probably won’t bring you more success. Instead, look for what your audience is interested in and find on what they are searching for. Add hashtags, including keywords your audience is looking for, which will instantly improve your chances of being found on Instagram.
#2. Research, Your Competitor
Look at what Instagram hashtags your competitor is using to get an idea of which hashtags have the potential to increase engagement. Once you find the best hashtags for your niche, create compelling content with the right hashtags to boost your business reach and attract many audiences.
#3. Find Instagram Influencers
Instagram influencers are people who perform exceptionally well on all social media platforms. They typically have thousands of real followers and resonate with their audience, including the hashtags they choose. Look at the top influencers related to your brands and use relevant hashtags to boost reach and engagement for your business.
Once discovering the best hashtags for your business, use them on each post to grab new user attention and improve engagement. Additionally, it is essential to measure the impact of your Instagram hashtags. I hope this article will help you to build a successful business strategy for Instagram and extend your brand reach.