Digital marketers may benefit greatly from utilising Instagram, which has more than 1.8 billion active users per month.
The introduction of Instagram Stories completely transformed the app. It’s no wonder that Story advertisements have become commonplace in the advertising world, given how well received they are.
Instagram advertisements, though, aren’t precisely clear. Where do you put them up? When advertising, what works best? We’ve compiled everything you need to know about Instagram Story advertisements so you can start reaching your desired demographic right away.
Insta-Stories Ads: What Do They Mean?
Instagram Stories are multimedia posts displayed at the app’s homepage rather than in the feed. They take the form of speech bubbles that, when clicked on, reveal a slideshow including all of the Story material.
Instagram advertisements are Stories that mimic the look and feel of a regular Instagram profile. However, unlike regular Stories, their appearance is not limited to a single day. As long as the campaign is active, they will remain up and visible to the intended audience.
Images and videos may be posted as adverts, just as in regular Stories. You may use text, filters, GIFs, and stickers in addition to the other fun Story features.
7 Best Practices For Making Profitable Instagram Ads In Stories
Here are some pro tricks to help you make the most of your Instagram Story advertising now that you have the technical details down pat.
Maximize the Impact of Your “Call to Action”
If the ad has peaked the attention of the target audience, you should direct them to take some sort of action. Depending on the purpose of the advertisement, they should be provided with clear next steps.
The CTA prompts the reader to take some sort of action. The purpose of the call to action is to get people to do what you want them to do. It instructs them what to do next and provides clear directions on how to proceed. Consider employing an AI content generator that may help you develop short and clear CTAs for your Instagram stories.
Instagram Stories advertisements have the distinct advantage of filling the user’s whole screen, making them potentially more successful than their in-feed competitors.
Don’t throw this out! Every bit of available space must be utilised.
Keep in mind that the vast majority of users will be watching your Story ad in a vertical orientation, and shoot accordingly.
The next step is to use your imagination. You may decorate the corners by sticking stickers there. You may also include text, polls, and special effects if you like. Put that extra room to good use!
Facebook claims that Instagram Stories are rapidly read through.
After 24 hours, stories are deleted permanently. As a result, people tend to skim through their Stories in order to view as many as possible before they disappear forever. You’re competing with other Stories for people’s limited attention.
In addition, your Stories advertising have a limited availability period. You have little more than 5 seconds to make an impression. Instagram Story video ads are limited to 15 seconds in length.
This implies you need to think about how fast your ad moves and how long it lasts. Marketing strategies based on creating tension and anticipation will not be effective.
You need to keep in mind that you only have a few seconds (or even milliseconds) to get the consumer interested in what you have to offer.
Ads in Instagram Stories can benefit from text
Instagram is a visual social media site, therefore images and videos are crucial. Avoid the common blunder of making your Instagram Stories ad all visual. You’d like to employ every possible medium, be it written words, moving images, or sound.
Getting your point across via a text is a quick and easy way to do it. It’s a great tool for drawing attention to key points in your writing.
Your writing need not be dull, either. To make them stand out, try experimenting with different fonts and colours.
The vast majority of viewers will listen to their Stories. Therefore, you shouldn’t pass up the chance to add depth to your Story through the use of music.
Audio is an effective medium for creating an atmosphere or driving home the primary idea of an advertisement.
Adding sound to your Stories advertisement may be done in a variety of ways. Try out different audio elements including voice-overs, music, sound effects, and current trends in audio to see what works best for your advertisement.
Always Be Interactive
If you want your Instagram Story advertisement to stand out from the crowd and get the attention of your target audience, consider adding an interactive component.
Brands that use games to engage their audiences stand out from the crowd as innovative and entertaining. A poll is one effective tool for getting noticed. Viewers of the Story are prompted to participate by being asked for their opinions and choices.
One further use for polling is in market research. Finding out what people really want can help you give it to them.
Facebook reports that advertising with motion in Instagram Stories perform better than those without. Because of the movement, the advertisement is more entertaining and engaging to watch.
But it doesn’t imply you have to make a video for your commercial; images might be just as effective. But don’t just let your pictures sit there without any movement. Include some motion in your image or apply a gif that moves.
Instagram Stories advertisements may be an effective method of reaching your demographic when used properly.
Now that you have the information you need, it’s time to start thinking of some clever adverts for Stories.