To ensure that the best results are returned in response to users’ requests, search engines are constantly updating their algorithms. A high number of good-quality connections from other websites may indicate to them that your material is more trustworthy than spammy.
But that’s not all there is to the value of content creation and inbound marketing investments in modern times. You risk falling behind the competition if you don’t invest in content marketing, as 91 percent of B2B companies and 86 percent of B2C companies employ it.
In this tutorial, I’ll go through the steps you can take to produce high-quality content for your website that will naturally attract links, as well as how to put that content to use in attracting links to your site.
How do you define high-quality material?
Let’s cover some groundwork first, then we’ll dive into strategy.
If you’ve read any guidelines on link building or search engine optimization, you know that producing excellent content is a core tenet of both. Because high-quality material is what is shared, it’s much simpler to construct links to it.
Both companies and people are always looking for new, high-quality content to link to, so that they can provide their site visitors with something of value. You may have noticed that there are surprisingly few links to standard commercial destinations like home pages, individual products, or checkout pages.
There is a significant difference between producing material that is just loaded with keywords and links and producing high-quality blogs and articles that are designed to help you acquire credible backlinks to your website.
And here are two crucial definitions to make sure we’re on the same page:
- In order to increase website traffic and convert that traffic into paying customers, content marketers produce and disseminate material (such as articles, blogs, infographics, and videos) with those goals in mind.
- Increasing your site’s search engine rankings can be accomplished through a process known as “link building,” which is encouraging related websites and blogs to include a link to your page. Search engines use the links between your site and others to determine the quality of your content and, by extension, how high your site should appear in relevant search results.
Making Excellent Linkable Content
I mentioned in the start that creating high-quality material that is naturally linkable is a great way to attract inbound connections. But first, let’s take a step back and define what we mean when we talk about high-quality content.
- is supported by solid evidence and presents reliable data
- Directly addresses the people you’re trying to reach.
- Copy included is of the highest quality.
- makes use of supplementary media including photos, charts, and videos
- Is, to the best of the author’s knowledge, accurate and up-to-date as of the date of publication
- To achieve these five goals, you must first conduct extensive research before beginning to write any material. You can’t possibly know what constitutes “high quality” in your field if you lack this foundational knowledge.
Proven Methods for Developing Content Fit for an Expert Audience
When you’ve settled on a subject, you can begin penning your paper. However, if you’re still at a loss for what to write, the following five tips should help you create content that serves the needs of your readers and the goals of your future link-building campaigns.
Tracking Down Appropriate Previous Studies
Don’t create wild inferences in your writing. The more you can prove the claims you make in your material, the more likely it is that readers and others in your field will use it as a reference and link back to it.
Saying that Facebook is the most popular social network in the world is fine as an example, but without hard data, such a claim falls flat.
Design Your Own Independent Study
Remember that research is extremely shareable in and of itself if you wish to proceed.
Assume, for the sake of argument, that you use a service like SurveyMonkey or Jotform to poll several hundred webmasters about the trends they’re noticing. The findings and patterns you uncover can then be used in your material, perhaps as a chart-heavy guide or infographic.
Pulling Quotes from Preexisting Sources Containing Input from Industry Professionals
Using quotes from established figures in your field is another foolproof method of lending your article more authority.
As an illustration, I could state that traditional approaches to establishing links no longer benefit online properties.
Taking Charge of the Quotation Process by Conducting Your Own Interviews
Interviewing leaders in your field is another great strategy to earn backlinks from them.
Backlinks might be hard to come by, but conducting interviews with industry leaders is often a more effective strategy than simply linking to their content.
For a few factors, including:
- Having your heart broken. Instead of merely giving them a backlink, interviewing them will give them a more personal stake in your content. Because they are devoting more of themselves to you, they are more likely to return the favor in the future.
- The expert’s worth has increased. Experts and opinion leaders can reach a wider audience by participating in interviews. They can market their goods or services, expand their brand, and engage a potentially new and large audience on a personal basis.
- In order to establish credibility, it is important to refer to specific sources.
Always be on the lookout for places in your material where you can provide concrete help to your readers by pointing them to relevant external sites. Case in point:
- Don’t just recommend other SEO tools and leave it at that. Give your recommendations, such as SEMrush for paid search advertising research and Monitor Backlinks for link profile monitoring.
- Instead of merely stating that there are many helpful introductory SEO resources, provide specific examples.