Even among the most well-respected professionals in the field, the issue of natural search engine optimization (SEO) can be difficult to understand and fraught with contradictions. Organizations, directories, trade gatherings, and publications (both online and offline) can argue about the finer aspects of SEO best practises (and terrible practises) for an indefinite amount of time. What are some things that businesses and marketers may do to cut through the clutter of off-page SEO and link building.
Clear idea for off-page SEO
To begin, it is important to have an understanding that, despite the fact that there are variations to SEO approaches, the underlying truth is that successful SEO should comprise efforts in the two key areas that contribute to a site’s search rankings as determined by search engine algorithms:
1. On-Page SEO Factors – These are aspects of your website’s content and architecture that are recognisable to search engine spiders.
2. Off-Page SEO Factors What search engines are able to establish about the linking structure of other websites and the websites that are inter-related to other websites in relation to your website is referred to as off-page SEO factors.
In order to assist you in elucidating your off-page SEO strategy and to enable your firm to move forward, we will examine the ABCs of SEO methods, beginning alphabetically with the letter A for Article Marketing. This will help you define your off-page SEO strategy. In subsequent blog entries, we will discuss a variety of topics, including but not limited to: blog marketing; comments and ratings; directories and profile building; and more.
ABC tactics of off-page SEO
A stands for… Advertising with Articles
A well-written article provides publishers with information that is tailored to their needs and frequently sells products and services in a non-obtrusive manner. The vast majority of articles are kept on article directory websites and are republished by webmasters who have a demand for topical content. The value of SEO to marketers can be increased by including keywords and links within content.
Make an article that is straightforward and talks about the value that is mentioned in the title. Be sure that your title isn’t repeated anywhere in the subtitles. The typical length of an article is between 400 and 800 words. If you want to develop a structure that is user-friendly on the web, you should think about breaking the material of your post up into smaller sections and adding subheadings.
Create Unique Headlines
Check the search engine results for your unique titles to see where your articles are being picked up. You should also check the referrers section of your website analytics to determine the amount of traffic coming from article directory sites.
- Use articles to promote additional web assets, including but not limited to:
- Content that is Hosted (social networking sites, image sharing sites, profile sites)
- pages of websites that have been bookmarked or pushed on Digg and other sites like it
- Whitepapers or downloads that are accessed through monitored URLs
- Video or Flash Views That Have Never Been Seen Before on a Landing Page
- Unique Title Mentions in Twitter
- Links to Blog Posts That Are Being Promoted
- Spread the URLs of your RSS Feeds.
Build Unique Content
Create written material that includes multiple calls to action throughout the text, encouraging readers to click or perform some other action. Offer further free content where you may track the reader’s activity on a social media platform, interact with them, or engage them in conversation.
Note: If you want users to be able to sign up for your website using their social networking login credentials, you should think about leveraging social platform APIs.
Make it simple for people to share your content
If your piece is presented in the form of a downloaded document, you should think about including a Twitter button in the PDF, and you should also include a Social Media Widget on the individual pages of your paper. If you are submitting your content to directories, make sure to include links to your social sharing site in the resource sections of your submissions.
Make a Request for Comments
Share the content of the article to a few people you know, including family, friends, and coworkers, and ask for their feedback. Identify a few individuals who are representative of your intended audience and ask them for their feedback. Asking people to critique your piece and provide their candid feedback is an important step in the process. Your post is a marketing asset that can be used over the long run. Your social network can provide you with valuable input on the tone of your piece, its length, and the resources it references.