No matter what you’re offering, Instagram can help you promote your products and services, reach a wider audience, and ultimately increase sales. If you’re an entrepreneur, you should know these eight cool tricks to boost your Instagram game.
In today’s digital world, it’s crucial for businesses to have a professional Instagram page to make a splash online. Instagram’s massive user base of more than a billion monthly active users makes it an ideal venue for companies to connect with their demographic, spread brand recognition, and generate leads and sales.
Instagram has quickly become one of the most widely used channels for commercial advertising. But there’s a lot of competition on the site, so your profile needs to stick out.
The current trends and recommendations that can help businesses boost their Instagram presence have caught my eye as the owner of a social media service that monitors the profiles of more than 30 business owners. Here, I share my thoughts on the most recent developments in the industry and offer advice on how to optimise your Instagram presence for maximum brand exposure and financial gain.
Obtain the blue tick
If an Instagram account has the blue verification checkmark, it is legitimate. Users can tell the real accounts from the copycat and fan accounts with this feature. Instagram has now made the blue checkmark accessible via paid subscription. The cost of maintaining a verified account is $15 per month.
A blue checkmark on your account is not only distinguished, but also useful in securing it. Scammers have been increasingly creating fake accounts in order to send messages to all of their followers, either begging for money or providing links to malicious websites. When you see that blue checkmark, you’ll know for sure that everyone recognises your identity.
Fine-tune your bio
You have one shot at making a good impression on your readers with your bio. It ought to be well-written, interesting, and true to the spirit of your company. Make sure that your profile’s name, location, and link all contain relevant keywords for your business. Users will be able to locate you and initiate contact with you much more quickly.
Make sure your Instagram profile is straightforward if you intend to use it as a sales tool. Your target market should immediately understand who you are and what you’re selling. In your bio, be direct and to the point, and don’t be shy about showcasing your value proposition.
Create a highlight reel
Highlights are a fantastic tool for showcasing your greatest work and making key brand-related information easily accessible. The information you choose to highlight should be current and useful.
Add a list of your services, testimonials, before-and-after content, media coverage, education, and frequently asked questions (FAQs) to your highlights if you use Instagram for your business. Customers and clients may get a rapid grasp of your offerings, examples of the results they can expect, and answers to frequently asked questions this way.
Reel in the Posts
Instagram users now make and share short videos with their followers using the app’s new Reels feature. Reels can be used to promote items, educate customers about the industry, or provide an inside peek at the company. Don’t be scared to try new things and be imaginative with the stuff you create.
Don’t be shocked if you see an increase in both your following and your clientele after posting relevant Reels with engaging titles and high-quality production values. You can get targeted visitors to your account for free if the algorithm can deduce the nature of your account from the content of your reels.
Engage in conversation
Your Instagram tone of voice matters, so use kind words and people will return the favour. Using chatbots for auto-funnels can boost return on investment (ROI) substantially if you conduct direct sales from your website.
Also, don’t be shy about posting humorous content; jokes and memes are fantastic ways to connect with your audience. Elon Musk is just one of several successful businesspeople who post memes on social media.
Include appropriate hashtags
To get your posts seen by more people, you should investigate and employ appropriate hashtags. Your Instagram reach and fan base will both increase as a result of this. Avoid using general hashtags like #love or #fun, as they are unlikely to attract your desired audience.
In the ‘Alt text’ section of Instagram’s advanced settings, you can include hashtags that are related to the post you’re about to publish. Getting your material in front of the right people can be aided by doing this.
Prefer quality to quantity
When it comes to Instagram posts, quality always trumps quantity. Never share anything at random. After a few glasses of champagne, you may find something hilarious that sober you would never consider. The people who follow you might not think as highly of you as you would like them to. Unless, of course, trashiness is part of your rockstar persona, in which case, by all means, embrace it.
Get your audience comfortable
Communicate with your audience on the significance and value your service or product provides. Motivate others by demonstrating what can be accomplished with their help. Be patient, because it may take years for some of your followers to actually make a purchase after following you on social media.
Elevating your company’s Instagram presence to that of a legitimate enterprise will pay dividends in terms of exposure and revenue. As the owner of a social marketing agency, I’ve witnessed personally how beneficial an attractive Instagram presence can be to a company’s bottom line.