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When Often To Post On Instagram To Drive Engagement?

Any content producer worth their salt has probably wondered, “When is the best time to post on Instagram to boost engagement?”

Let’s be honest: there are many perspectives on this topic.

A common misconception is that the time you publish depends on your location. Others believe it should be based on when the bulk of your audience is online, and these are both reasonable explanations.

You feel as though you’ve exhausted all of your options; you’ve tried high-quality content, video marketing, and targeted advertisements. And I think your participation rate may be even higher.

Think about when you should be publishing to get the most engagement on your accounts.

What time of day is ideal for Instagram posts in general?

There are too many variables for anyone to say when is optimal to publish on Instagram. Video marketing and content development are most effective when published at times when the intended audience is most likely to be watching and engaging with the material. When deciding when to post, it’s also important to think about the following:

  • Day of the week and related customs and celebrations
  • Follower Activity Rate
  • Your intended audience and its relevance to the post’s purpose.
  • Whether it’s a video, a reel, a still image, or an Instagram story, the type of post is important.
  • The Instagram statistics and algorithm
  • A reversion to a time-based framework
  • Some analytics suggest that between 11 AM and 1 PM, the Instagram algorithm and connected social user behaviour make for the optimal time to post. This might be because everyone understands that this window of time represents lunch. You shouldn’t rely on it exclusively while trying to optimise your Instagram account, though.
  • Instagram’s prime posting periods, broken down each day of the week

Which Day You Should Post On Instagram?

Popular social media analytics apps like Later and Hubspot have found that Mondays between 11 a.m. and 12 p.m. or 7 p.m. in your timezone are the best times to post on Instagram to increase engagement on your posts.

Data and analytics have shown that the hours we propose for Mondays are the most productive. It’s possible that this is because most of your followers will be on Instagram during their lunch breaks or after normal work hours, neither of which fall on Monday.

Research indicates that the optimal time to publish is between 11 AM and 2 PM on Tuesdays. The maximum engagement is seen on Tuesdays, making that day a perfect time to post.

According to ExpertVoice, Wednesday is perhaps the greatest day of the week to post on Instagram. On Wednesdays, specifically at 11 a.m. or 3 p.m. On Wednesdays, from 10 AM till 11 PM, the longest stride of the week, there is a lengthy belt of engagement stays.

Given that it is midweek, most people have read all the postings from the beginning of the week and are anxious to see what’s new on social media, making Wednesday a perfect day for posting.

On Thursdays, there is a narrower window of opportunity. Between 11 AM and 1 PM, PST is prime posting time. After all, during lunchtime, most people check their social media feeds on their phones.

The beginning of the weekend on a Friday might be a hit or miss.

Fridays between 9 am and 11 am and 1 pm and 2 pm are optimal for posting, as determined by the social media management and intelligence platform Sprout Social. Participation in social media typically begins later on Fridays than on other days of the week. In general, people do not feel particularly motivated to rise and shine on Saturdays and Sundays because they are looking forward to the weekend.

It appears that weekend posting timings are moving in the other direction from what is recommended for Mondays. This makes obvious, since people tend to deviate from their weekday routines and habits when they have time off.

Posting on Saturdays is most effective between 3 AM and 6 AM or after 11 PM, and posting on Sundays is most effective between 6 AM and 9 AM or after 8 PM.
Additional Instagram engagement boosters

Bring Out More Movies

Instagram now prioritises video content above other types when sharing it with a wider audience. Instagram has been putting more time and effort on Reels since it was introduced.

Therefore, more people are exposed to short-form video content, which increases its engagement and reach. Instagram users who post videos regularly have a greater chance of being followed and liked.

Use video templates like this one to whip up Instagram Reels in no time. In your feed, tease your followers with fresh material.

Play Ads On Instagram

By using advertisements, you may reach a very specific demographic that is far more likely to become a paying customer. Instagram also automatically schedules your ad postings, so you don’t have to worry about it.

Ads for Instagram may be conceived and produced quickly and easily with the help of video templates like this one.

Make strategic use of hashtags

Hashtag methods that work well on Instagram may increase interaction and boost profile visibility. If you want to get your message out to the widest potential audience, try a combination of hashtags with different levels of visibility.

Add Main Keywords To Captions

After adopting SEO, Instagram quickly became second only to Pinterest in terms of popularity among image-based search engines.

One of Instagram’s newest features, found in the tab labelled “search,” depicts the importance of keywords in search engine results. Use appropriate keywords in your post’s caption to boost its discoverability and interaction rates.

Published inSocial Media