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The best practises for coordinating your social media and email marketing campaigns

When it comes to promoting a business, email and social media are two of the most effective platforms available. Think of all the doors that will open to you if you are successful in combining the two systems.

However, “Can that even be done?”
Undoubtedly, yes! In fact, that’s going to be the focus of this piece. Are you intrigued to learn what we have planned? In order to discover out, keep reading!

Connect your social media accounts with your email address book

Putting a name with a face is a tried-and-true method of cementing lasting relationships with repeat customers. What is the best way to go about it? Do this by distributing your list of subscribers across all of your social media channels. By doing this, you’ll be able to investigate their social media pages in detail, learning more about who they are as people. The more you learn about your subscribers, the more able you will be to alleviate any problems they may be experiencing. Furthermore, the process of uploading is a breeze. Check it out.

Emails may serve as a platform to promote your social media accounts

Want more people to check out your social media profiles? Make use of email. Make specific efforts to get your email list to join your social media profiles. Briefly describe the types of things you share on your page and why people should check it out. This strategy is fantastic for boosting your social media following naturally.

Remember to include share buttons for your social network accounts

While this may seem like common sense, you’d be astonished at how many companies ignore it. The footer of an email is the typical location for these links from brands. By following this procedure, your followers won’t have to go through the trouble of finding your social media profiles online on their own. With this method, they may just click once and be instantly transported. You both come out ahead here, wouldn’t you say?

Build your email list by promoting it on social media

Not everyone who follows you on social media will sign up for your newsletter or marketing emails. Certainly it’s time that you included them in your email distribution list.
When do you ask? The best way to do this is to create a button that prompts the reader to take action. The procedure is straightforward and easy to understand.

The “Create Call-to-Action” button may be found on your Facebook business page. You should see a pull-down menu appear. A “Sign up” button and a “Account URL” field are presented here. After you’re finished, this button will jump out at visitors the instant they land on your page.

Despite Twitter’s lack of tools for making a call-to-action button, the platform does offer lead generation cards for collecting email addresses from followers. They have a concise explanation, an adaptable graphic, and a call to action. You can use these cards immediately by tweeting with a link to the relevant card.

Include a “share” button in your emails that users may use to forward the message on other social networking sites

In addition to incorporating share buttons, your emails should be easily sent to friends and followers on other social networking sites. That way, if and when your subscribers have a positive experience with one of your emails, they may easily share it with their networks. Why would you turn down what amounts to free advertising? There’s a lot of legwork involved in getting followers to share your material. Okay, so the term “free marketing” is a bit of a misnomer, but you get the idea. In turn, this raises awareness of your initiatives, which brings in more potential customers.

Take email content and repurpose it as social media updates (and vice versa)

Email and social media require quite distinct types of content, but every once in a while you’re certain to have an idea that can be applied to both. Give one of your newsletters the necessary twist as required by social media sites and release it if you think it contains enough information for a series of postings. In a similar vein, if you think any of your social media ideas may be developed into a valuable email, consider providing your readers with an in-depth take on the concept.

Published inSocial Media