Recently, I posed the question, “What do you find to be the most difficult aspect of SEO to deal with?” The majority of people in my group agreed that making quality backlinks is their biggest challenge right now.
The process of creating backlinks has evolved significantly during the past five years. If you want to improve your company’s search engine rankings, you need links from reputable sources. Having irrelevant or spammy links on your blog will do more harm than good.
Six Strategies to build backlinks
Here are seven techniques that budding marketers and SEO experts can use to increase the number of inbound links to their sites.
This is the most time-consuming and labour-intensive approach to building inbound links. The links produced by this method, however, tend to be of a very high standard. In a nutshell, blogger outreach is the act of contacting blogs to inquire about guest posting or other forms of link exchange. Let’s examine your options for reaching out to bloggers –
The first stage is to produce material that has a track record of receiving a disproportionately large number of links in the past. You may run a quick search with a tool like Ahrefs or SemRush to find out. Just make sure you go deep enough to make your piece stand out from the crowd.
The following phase, after content publication, is to locate potential customers. Individuals who have previously linked to an article with comparable content are shown below.
The next step is to reach out to them via email and inform them about your material. Don’t make it look like spam or copy someone else’s layout though. I assure you, it will lead to failure.
Tools like Lemlist and Ninja outreach can help you automate your outreach efforts.
Make sure to follow up with leads for maximum return on investment.
The quality of your leads is what will make or break your blogger outreach plan. If you succeed, you’ll be able to draw high-quality links. But don’t count on a high rate of conversion.
Make comprehensive manuals.
Looking for natural backlinks to your blog?
Make some comprehensive how-to manuals. Bloggers and journalists are constantly on the search for high-quality resources to which they can link. A well-linked article is more likely to be trusted. Backlinks are easy to come by if you regularly provide high-quality content that others want to share.
However, some caution is warranted. To write an in-depth article, you don’t have to cram as much information as possible into it. The number of words is irrelevant. The goal should be to present the user with precisely the information they need to address their issue.
Don’t forget to share the article on various social media platforms to reach the journalists and bloggers who might be interested.
Add your links to roundups
Okay, so what exactly is a link roundup?
Weekly, monthly, or yearly, bloggers compile a list of the finest articles written about a particular topic and publish it as a Link Roundup. Links are often submitted through a submission process with a deadline.
How to take part in link roundups is explained here.
Discovering the appropriate roundups in your field is the first step. This manual will show you the ropes when it comes to locating promising leads.
The next thing to do is write a good article. Take a look at some of the past roundups to get a feel for the content and standard of the articles that are typically included.
You should submit your article after you’ve read the submission guidelines. The time it takes for the roundup to appear will vary based on how submissions are handled.
The roundup might include your post if you’re lucky. To maximise exposure, you should submit your post to as many roundups as possible.
Link popularity tends to be highest for reports and data research. The supplementary connections may serve obvious functions. You won’t be able to get the information in these reports anyplace else.
To generate such statistics, you require a sizable user base. A survey designed to collect information for a report can nevertheless be publicised via social media, online groups, or paid advertising. If you’re just getting started, it doesn’t matter how big your audience is as long as it’s manageable.
Ensure the reports are widely disseminated to reach your target audience. If you need to gather information, try using a web-based application like Google Forms, SurveyMonkey, or Typeform.
Create free tools to attract links
Making useful, free resources can attract many references. Let me give you an example to illustrate my point.
Suppose my blog’s focus was on mortgages; in that case, I might develop a mortgage payment estimator. In order to attract relevant links, you need to provide something of value to your audience. It’s not simple to make a tool, though. A developer is typically required to make anything usable and include it into the page.
To produce links, all you need is a basic tool like an embed code generator.
Write some guest posts
Providing guest posts on related blogs is a great way to get your name out there and attract new readers who may be interested in your own site. Trust me, guest posting is still a compelling method of earning links to your blog.
Some practical advice for writing guest blogs is as follows:
- Start with the most reputable sites. While it may be challenging, remember that one high-quality link is worth far more than a dozen links from low-quality sites.
- Look for an overlapping niche if you’re having trouble discovering sites in your own. A blog on health can provide useful information for a blog about exercise, and vice versa.
- Be sure to do thorough research before reaching out. Maintain a minimum of three to four well-outlined blog posts in mind before making contact. If you get a response, you can quickly reply with a summary or the whole post.