If you want to know what it takes to make viral videos on TikTok, this is the book for you.
We’ll break down what makes a TikTok video go viral, provide some excellent models to study, and recommend some top-notch production resources.
Read How to get more views on Tiktok after uploading to make the most of this tutorial. Make your TikTok videos as successful as possible before, during, and after publication.
Breaking down Popular TikTok Videos
The key to becoming a TikTok influencer is to properly structure your clients’ videos.
More user interaction of all kinds (likes, views, shares, etc.) is a direct result.
To make a successful TikTok video, you should first familiarise yourself with what makes for a good one.
First, a tantalising hook
A compelling hook makes readers stop mid-post instead of continuing to scroll. Creates interest in your client’s TikTok video and encourages viewers to see it through to the conclusion.
Users may always find something new to watch on the platform because there are so many videos available. And if you can’t capture the attention of your target demographic, it doesn’t matter how informative or entertaining your material is.
2. Stunning imagery
TikTok’s visual material isn’t limited to videos.
Take special attention with the thumbnail, stickers, text overlays, and emojis for your client’s material to increase its aesthetic appeal and impact. Make sure the elements you choose work well together and enhance the overall tone and style of your video.
3. An appropriate tone
Videos on TikTok aren’t as enjoyable without the accompanying sounds. They also make your customer’s TikTok video more discoverable.
In the event that another user searches for a clip using the same song, they will locate yours. TikTok users can add a layer of interaction to their videos with certain sounds (such as “Put this sound over a memory you miss”).
The buildup is the time in between when you introduce the problem and when you reveal the remedy or the outcomes.
To maintain your viewers’ attention, use a compelling story throughout the buildup.
5. An Answer or Outcome
The best videos on TikTok all have something of value to give viewers. This may represent a resolution, an outcome, or both.
The most popular businesses on TikTok know how to make learning fun and engaging by using a section that lives up to the expectations set by the introduction. Make this section of your video easy to follow, informative, and direct.
Sixth, an appeal to take some sort of action
With the help of the CTA, viewers are prompted to put their newfound knowledge into practise. Brands can encourage user participation by posting videos and asking for feedback, likes, and shares.
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Guidelines for making viral TikTok videos
Although though making high-quality movies for TikTok isn’t difficult, there are a few tricks that professional video makers use to set themselves apart from the rest of the pack.
The first rule of writing a good hook is to include the word “you”
Use the second person and bring the reader into the discourse to create engaging hooks.
Instead of offering “top 10 marketing tips,” you may say “top 10 marketing tips YOU need to learn right now.”
A third option is to create your hook as a text overlay and rely on your performance to captivate your audience. You should start by revealing the ending (the answer or the result) of your video and then move on to the setup.
2.Move the camera around
Using dynamic camera movement is a great way to grab people’s attention.
Some common methods include:
- Zooming in at the beginning of your video and then out rapidly is a neat effect.
- Using a low starting point and panning up to the camera’s eye level.
- Changing the camera’s angle will allow you to capture more of the setting you’re filming in.
- Try out various camera angles and motions throughout the course of your video. Finding the right camera moves (pans, zooms, etc.) will become second nature in time.
Video’s essential point should be made quickly, not dragged out
The goal of creating content for TikTok is to provide users with short, entertaining and/or informative segments. Do not linger on your hook and buildup for too long before getting to the meat of your video’s message.
If you take too long to get to the point in your TikTok video, you risk boring your audience and losing them to one of the many other content creators on the platform.
Fourth, add some interactivity to your video content
Get more people interested in your TikTok channel by trying out new ways to add interaction to your videos.
Creating or responding to TikTok questions is a great way to start discussions. Also, you can challenge your viewers or have them “Duet” your video.
5. Don’t make promises you can’t keep
Your video’s solution, result, or call to action (CTA) should address any concerns raised in the video’s hook or setup.
People won’t believe you if you make claims you can’t keep. In addition, users won’t think twice about permanently unfollowing you due to the sheer volume of daily TikTok video uploads.
Don’t forget to follow your favourite profiles
Popular TikTokers in your specific niche are the best resource for learning the ins and outs of becoming viral on the platform.
Some of your favourite accounts are constantly looking into new areas and different kinds of videos to share. With each update to their feed, they have the potential to launch a brand-new movement or challenge.